Tuesday, May 11, 2010

Is Social Media a Fad? Or...

The Biggest Shift Since the Industrial Revolution?

Social Media's explosive growth has brought up this question, and once again, Mashable.com has posted some great statistics supporting the debate. Amongst many, here are a few that LDPR found most interesting:
  • If facebook were a country, it'd be the THIRD LARGEST in the WORLD!
  • 50% of The UK's mobile internet traffic is on facebook.
  • 1 out of 8 couples married in the US met via social media.
  • YouTube is the 2nd largest search engine in the world.
  • 80% of companies use social media for recruitment.
  • If you were paid $1.00 for every article you posted on Wikipedia, you'd earn $1,712.32 per hour!
Erik Qualman, writer of SocialNomics, produced the Social Media Revolution video that was the backbone to this wonderful post. In his words, "We don't have a choice on whether we do social media, the question is how well we do it."

Well said, Mr. Qualman...we couldn't agree more.

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For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel and lifestyle public relations agency based in New York City with a global roster of clients from destinations and tour companies to exclusive private islands, hotels and resorts. Our unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to a strong partnership with measurable results.