Monday, May 24, 2010
Follow the Melbourne Cup On Tour!
Victoria’s famous 18-carat gold Emirates Melbourne Cup trophy has begun an ambitious 220-day world tour, travelling to 42 destinations as part of the Victoria Racing Club’s celebration of the 150th running of the Melbourne Cup event in November. The tour will see the Emirates Melbourne Cup travel to 10 international destinations – Tokyo, Los Angeles, Dublin, London, Singapore, Shanghai, Hong Kong, Mumbai, Dubai and Auckland – and 32 Australasian cities and towns, making it the biggest tour in the Cup’s history. Joining the Cup on its seven-month journey will be some of Australia’s leading racing, fashion and cultural identities, who will help promote the Melbourne Cup Carnival and Melbourne as an exciting business and tourism destination to a global audience.
- For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel and lifestyle public relations agency based in New York City with a global roster of clients from destinations and tour companies to exclusive private islands, hotels and resorts. Our unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to a strong partnership with measurable results.
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