Monday, September 26, 2011

Laura Davidson Public Relations Retains VisitScotland Tourism Account

 VisitScotland, the Scottish Tourist Board, has re-appointed Laura Davidson Public Relations (LDPR) as their North American public relations agency following a competitive re-pitch. LDPR continues its PR momentum as the agency of record effective September 1, 2011. The agency has held the account since 2003.

Scotland’s rich cultural history, exciting cities, legendary golf courses and touring opportunities make it a truly versatile and fascinating destination for all types of travelers. The current 2011 "Year of Island Culture" continues to shine the spotlight on Scotland’s 790+ offshore islands, including the stunning Isle of Skye with its craggy coastline and fresh, mouth-watering seafood. In 2012, Scotland will launch exciting activities, festivals and events with the announcement of “The Year of Creative Scotland.”

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For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel and lifestyle public relations agency based in New York City with a global roster of clients from destinations and tour companies to exclusive private islands, hotels and resorts. Our unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to a strong partnership with measurable results.