Friday, December 17, 2010

The New Rules of Luxury

When it comes to luxury in 2011, what's in? What's out?

No need to wonder anymore thanks to Wendy Perrin's special report in the December issue of Condé Nast Traveler.

Luxury's New Rules
OUT: Conspicuous consumption / IN: Smarter spending
OUT: Conformity / IN: Customization
OUT: Loyalty/ IN: Loyalty programs
OUT: Artifice / IN: Authenticity
OUT: Formal and formulaic / IN: Casual and intuitive
OUT: Hotels curating your in-room experience / IN: Hotels curating your destination experience
OUT: The advertised deal / IN: The invisible deal

....and the list goes on...

To view the full article, click here:

No comments:

Post a Comment


My photo
For over 20 years LDPR has guided some of the world’s most prestigious travel brands through an evolving media landscape with creativity, professionalism and enthusiasm. We are a highly driven and innovative travel and lifestyle public relations agency based in New York City with a global roster of clients from destinations and tour companies to exclusive private islands, hotels and resorts. Our unique culture is defined by our collaborative and strategic approach to working with clients, media and our staff, leading to a strong partnership with measurable results.