Wednesday, November 3, 2010
HOT OFF THE WAFFLE PRESS: RESIDENCE INN BY MARRIOTT PARTNERS WITH COOKING LIGHT AND REAL SIMPLE TO DISH ABOUT AMERICA’S MORNING MUNCHES
More travelers are saying “show me healthy choices” as a way to start their day, according to a Residence Inn by Marriott survey of more than 1,000 consumers of Cooking Light and Real Simple.
In keeping with this trend, over 600 Residence Inn by Marriott hotels throughout North America now offer even more variety on their free hot breakfast buffet, including lighter options like oatmeal with nuts, raisins and nutty granola, all rich in heart healthy Omega-3 fatty acids. Seasonal fresh fruit, an important source of fiber and complex carbohydrates, is also available, along with whole grain bread and turkey bacon and sausage, providing a leaner alternative to the usual breakfast meats. There are also heartier options including signature hot items such as a breakfast burrito made with scrambled eggs, cheddar cheese, sausage, peppers and potatoes. Additionally, the new breakfast does not forget to include more indulgent options, offering guests the chance to make their own waffles with a variety of fresh toppings.
According to the survey, consumers are looking for energizing breakfast foods that are light and filled with protein. When asked about favorite items on a breakfast buffet, 52% said fresh fruit, followed by 43% choosing eggs and 37% going for a caffeine jolt with coffee. When traveling, respondents also want food that can be easily transported like fruit, coffee and bagels.
Kids still crave traditional items, according to the survey results, with pancakes, bacon and waffles at the top of their list of favorites. The number one item that parents wish their kids would eat - but they won’t - is oatmeal, followed by low or no-sugar cereals.
As a postscript, when asked which celebrity consumers would want to most have breakfast with, President Obama (49%) and Julia Roberts (42%) topped the list, with Lady Gaga (5%) and Lebron James (3%) trailing the pack.
The survey, conducted in September 2010, polled more than 1,000 women ages 35-54, a key target market for Residence Inn by Marriott.
For complete survey results visit www.marriott.com/residence-inn/travel.mi#/free_breakfast
Residence Inn by Marriott offers free breakfast, free Internet, spacious suites (with studio, one-and two-bedroom options), a swimming pool and welcome pet policy, all at a moderate price.
For more information or to book, visit www.residenceinn.com or call 1-800-MARRIOTT.
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